The much-anticipated domestic rights bids for Italian Serie A soccer have fallen short of expectations, with offers remaining below the desired 1 billion euro annual price for the forthcoming five-year period starting from 2024-2025. As a result, the league’s final decision on the deal has been pushed back until October, according to the league’s head.
For clubs in Serie A, including prominent names like Napoli, Juventus, AC Milan, and Inter, revenue from domestic broadcasting licenses is of utmost importance.
Despite engaging in talks with DAZN, Sky Italia, and MediaForEurope, the league’s goal of achieving 1 billion euros per season remains unmet, prompting further efforts for improvement, as highlighted by Serie A Chief Executive Luigi De Siervo.
In an attempt to maximize the value of their media rights, the league and clubs have decided to extend the validity of received offers from broadcasters until October 15.
Under the current three-year deal, slated to expire next June, Serie A is currently generating approximately 930 million euros ($1 billion) per season through broadcasting rights in Italy, with DAZN holding a significant share. ($1 = 0.8981 euros)